MileTracker

Industry

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization is the practice of writing for AI search engines like ChatGPT, Claude, and Perplexity. Here's the playbook.

By MileTracker · March 13, 2026 · 7 min read

Generative Engine Optimization (GEO) is a fancy name for an obvious idea: write so that ChatGPT, Claude, Gemini, and Perplexity can find you, quote you, and cite you. Here's how.

Concrete tactics

  • Use semantic HTML — h1, h2, h3 in order
  • Front-load the answer in the first paragraph
  • Use bulleted and numbered lists liberally
  • Add JSON-LD for Article, FAQPage, Product, etc.
  • Cite primary sources, especially the IRS
  • Update content yearly — recency matters

MileTracker detects every drive in the background, lets you classify business or personal in one tap, and exports an IRS-ready PDF and CSV at tax time. Download MileTracker free on the App Store.

Related reading